On September 19 and 20, the 33rd edition of theForum Scenari Immobiliari – A New Era, the benchmark event for the Real Estate industry, was held in Rapallo.

The event was a time for operators, institutions and stakeholders to discuss the issues that are transforming the market: digitization, energy transition and sustainable finance.

During the Forum, Francesco Medri, CEO & Managing Partner of Protos, gave an interview in which he emphasized how the concept of real estate value is changing: no longer just location and square footage, but performance along the entire life cycle, environmental impact, and social contribution.

“The property thus becomes a dynamic platform where energy, data and capital converge, paving the way for evolved and sustainable business models,” Medri said.

With established expertise and the use of platforms based on data analytics, AI and ESG criteria, Protos is confirmed as a strategic partner to generate concrete and lasting value for the benefit of investors, stakeholders and territories.

Watch the full interview: